Branded 121 is a boho & trendy inspired boutique. We are located in the heart of downtown Broken Bow, OK at 121 N Broadway St.


Branded 121 is locally owned and operated by Charise Butler. Charise was born and raised in Broken Bow. She has deep roots as the daughter of a local rancher and business owner. She is now married with a family and small cattle operation of their own. Charise is also a licensed cosmetologist and owns Salon One Twenty Three, located next door to the boutique. Charise has a passion for fashion, a love for shopping and years of experience in retail. After much prayer, she decided it was finally time to chase her dreams and open a boutique. She hopes you enjoy what she has worked hard to select for you!!